Why do the nuclei work in such different
countries, with different sectors and for so long?
Each time we present the model of business
nuclei to a group of entrepreneurs, the question arises whether entrepreneurs
who are "competitors" among themselves will be willing to share their
problems, ideas, and proposals with each other. The answer is always
"YES".
It is necessary to understand that there is a
reason why businessmen who compete can cooperate and share at the same time. To
understand this process, it is important that we understand that to produce a
good or a service we need three elements:
- Work
- Equipment or tools
- ideas
Each of these components has its own
characteristics.
I cannot do the same job simultaneously in two
places. Nor can I use the same tools or equipment at the same time in two
different places, that's why we say that work and equipment are
"rivals". If I have a service company or manufacture furniture in two
different locations, I will need to have employees in both, I can not use the
same equipment here and there at the same time, I will need to buy two saws, or
two cutting machines for each location and hire employees for each work front
or each of the branches or projects. That's why we say that work and equipment
are rivals, they cannot be used at the same time.
We can share ideas, ideas are not rivaling, I
can use the same idea, the same process, the same project in several places at
the same time. That is why nothing prevents entrepreneurs of a nucleus from
sharing ideas and how many more ideas share more capital will be generated
among the group. Understanding non-rivalry is an important part of the nucleus
process.
We must add to this concept that of the
accumulation and growth of knowledge. At each new idea, new ideas arise. Ideas
generate more ideas. So, Nucleus with a larger number of participants and
therefore with a greater critical mass generate a greater number of ideas. More
ideas generate new opportunities for cooperation and a greater number of points
of interaction among the entrepreneurs of a core.
It is vital to strengthen the nuclei and maintain
the interest of the entrepreneurs to understand that each part of the
production process needs to be divided into parts, each idea or problem needs
to be discussed in detail and analyzed in depth, considering the cause and
effect. An error that we frequently see is that both directors and businessmen,
in their haste to have quick solutions, do superficial and generalist analyzes,
without detailing and seek to propose simple solutions with little impact. In
this sense it is necessary to always make a good survey of problems,
considering all the aspects and processes affected by each of the issues
addressed. In order to do this well, the counselor needs to prepare well and
mainly know how to ask the right questions so that the employer can reflect and
question. Only from the right questions is it possible to initiate a process of
change in the employer and in his company.
Cooperation is only possible from the moment
we understand the concept of "non-rivalry". The same idea can be used
at the same time by two, three or by millions of people or companies. The same
does not happen with work, or with equipment, the same worker cannot work at
the same time in two different places.
Once established that ideas are not rivals, we
must advance in the concept of exchange and connectivity between entrepreneurs
and ideas. If one entrepreneur has a tool, another has another and they
exchange the result is that each one continues to have a tool, there is no
accumulation, no new tools are generated. With the ideas is different. If I
have an idea and you have another and we exchange them, I will end with two
ideas and you will also end with two. In a larger group we will have many more
ideas, so when I exchange with a larger group I will end up winning 10, 12 or
15 ideas and if I extrapolate this logic we can talk about hundreds or
thousands of new ideas being exchanged and shared among all the participating
entrepreneurs of the various nuclei of a business entity or of a country. The
logical sequence is that all this knowledge is cumulative and increases the
competitiveness of companies and the sector or country.
